November 22, 2009
Day 2: Lunch Candids

Tang Center

1nov21i09 079 1nov21i09 055 1nov21i09 068 1nov21i09 087 1nov21i09 082

1nov21i09 065

2:57pm  |   URL: http://tmblr.co/ZICYTyF6UXi
November 22, 2009
Session 5: Producing Transmedia Experiences: Participation & Play

Saturday 11:15am-1:15pm

Moderator: Ivan Askwith – Director of Strategy, Big Spaceship

Panelists include: Frank Rose – Wired contributor and author of Welcome to the Hyperdrome (W. W. Norton, forthcoming); Jordan Weisman – CEO and Founder, Smith & Tinker; Louisa Stein – San Diego State University; Mia Consalvo – MIT; Ken Eklund – Writerguy, World Without Oil

1nov21i09 032 1nov21i09 043 1nov21i09 028

2:51pm  |   URL: http://tmblr.co/ZICYTyF6T6Q
November 21, 2009
Session 4: The ROI of ROFL: Why Understanding Popular Culture Should Matter to the C-Suite

Moderator: William Uricchio – Principal Investigator, Convergence Culture Consortium

Panelists: Grant McCracken– Chief Culture Officer: How to Create a Living, Breathing Corporation (Basic Books); Sam Ford – Director of Customer Insights, Peppercom, and C3 Research Affiliate; Jane Shattuc – Emerson College; Leora Kornfeld – Research Associate, Harvard Business School

1nov21i09 003

1nov21i09 023 1nov21i09 024

5:05pm  |   URL: http://tmblr.co/ZICYTyF2O6c
November 21, 2009
Session 3: Transmedia for Social Change

Friday 4:30pm-6:30pm

Moderator: Henry Jenkins – Provost’s Professor of Communication, Journalism and Cinematic Arts, USC

Panelists include: Stephen Duncombe – NYU, author of Dream: Re-Imagining Progressive Politics in the Age of Fantasy (The New Press); Andrew Slack – The Harry Potter Alliance; Noessa Higa – Visionaire Media; Lorraine Sammy – Co-creator Racebending; Jedidiah Jenkins-Director of Public & Media Relations, Invisible Children

1nov20i09 281 1nov20i09 299 1nov20i09 293 1nov20i09 295

12:48pm  |   URL: http://tmblr.co/ZICYTyF1Xby
November 21, 2009
Case Study: Transmedia Design and Conceptualization – The Making of Purefold

Friday 3:15-4:30

Moderator: Geoffrey Long – Gambit-MIT

Panelists include: David Bausola – Co-founder of Ag8; Tom Himpe – Co-founder of Ag8; Mauricio Mota – Chief Storytelling Officer, co-founder The Alchemists; C3 Consulting Practitioner; Leo Sa – Petrobras

1nov20i09 276 1nov20i09 258 1nov20i09 265 1nov20i09 270

12:42pm  |   URL: http://tmblr.co/ZICYTyF1WM-
November 20, 2009
Session 2: Changing Audiences, Changing Methodologies

Friday 1pm-3pm

1nov20i09 123 1nov20i09 118 1nov20i09 114 1nov20i09 112

1nov20i09 125

2:53pm  |   URL: http://tmblr.co/ZICYTyEzlIP
November 20, 2009
Lunch Candids

Friday 12pm-1pm

Wiesner Auditorium

1nov20i09 088 1nov20i09 058 1nov20i09 101 1nov20i09 064 1nov20i09 078 1nov20i09 072 1nov20i09 074 1nov20i09 080 1nov20i09 090 1nov20i09 092 1nov20i09 095 1nov20i09 105

2:25pm  |   URL: http://tmblr.co/ZICYTyEzgYg
November 20, 2009
Session 1: Producing Transmedia Experiences: Stories in a Cross-Platform World

Moderator: Jason Mittell – Middlebury College

Panelists: Brian Clark – Partner and CEO, GMD Studios; Michael Monello– Co-Founder & Creative Director, Campfire; Derek Johnson – University of North Texas; Victoria Jaye – Acting Head of Fiction & Entertainment Multiplatform Commissioning, BBC; Patricia Handschiegel – Serial Entrepeneur, Founder of Stylediary.net

1nov20i09 039

1nov20i09 034

1nov20i09 042

1nov20i09 049

1nov20i09 047

2:14pm  |   URL: http://tmblr.co/ZICYTyEzeei
November 20, 2009
Keynote: Revenge of the Origami Unicorn: Five Key Principles of Transmedia Entertainment

Friday 9am-10am / Henry Jenkins - Provost’s Professor of Communication, Journalism and Cinematic Arts, USC 1nov20i09 001 1nov20i09 005 1nov20i09 014 1nov20i09 030

2:09pm  |   URL: http://tmblr.co/ZICYTyEzdnH